As part of close cooperation with the Higher School of Information Technology in Łódź DINX GROUP organised a promotional campaign for the school. The campaign was organised in many sites. The promotion included wide cooperation with local media, eg.: preparing of dedicated TV and radio spots, press and web portals promotion and outdoor. We supported the school in social media operations. All the actions were accompanied by a logo contest on the occasion of 20th anniversary of the school. PR actions resulted in many publications in the media. Some students and school workers performed in spots.
The strategy of the campaign was prepared with workers and students of the school as part of different common projects.
Dinx Group cooperates closely with the Higher School of Information Technology in matters of common projects realization, students apprenticeships and internships, using school’s infrastructures in matters of organizing lectures and trainings, consulting studies programme, active involvement in projects realized with employers in the range of improvement of the quality of education in the region.